SEO

What it is

SEO is making sure that when someone searches for what you do, your site is found, loads quickly, answers the question and earns the click. Most of that is engineering and editorial work, not tricks. We do the technical side (crawlability, indexing, structure, speed), the content side (pages that match what people actually search for) and the measurement that shows whether any of it worked.

Because we build sites, we build SEO into them: canonical URLs, redirects, structured data, sitemaps and performance budgets are part of every site we ship, not a separate project afterwards.

What you get

• A technical audit covering crawlability, indexing, canonicals, redirects, structured data, internal linking and Core Web Vitals, ranked by impact.
• Keyword and intent research tied to pages you can realistically build and maintain.
• On-page improvements to existing pages and new pages written for the queries that matter, with one clear target per page.
• A migration plan when a site is rebuilt or moved, so rankings survive the change.
• Search Console monitoring and monthly reporting in plain English.

How we work

We audit before we advise. That means crawling the site, reading the Search Console data and listing the problems in order of impact, not in order of how interesting they are. Technical problems come first, because good content on a site that search engines cannot crawl, or that takes six seconds to load, is wasted.

Content follows. We look for the queries where your product is a genuine answer and write or restructure pages to serve them properly. We do not chase volume for its own sake, and we do not produce pages that exist only to rank. Search engines have become good at spotting those, and so have readers.

Results are measured in impressions, clicks and, where we can track it, conversions, over months rather than weeks. We report what moved and what we plan to change next.

Who it is for

• Businesses whose site is being rebuilt and who want it to rank at least as well afterwards.
• Companies that get traffic but not the right traffic.
• Teams that have bought SEO before and want to understand what they are actually paying for.

Our post on Core Web Vitals for business sites covers the performance side in detail.